Vendors may have an account manager and a new business sales manager for the purposes of which?

• A. Managing existing relationships (account manager) and seeking new sales opportunities (new business sales manager)
• B. One is a senior role, the other much more junior - but often reversed in firms
• C. Account managers are known as the "hunters" to find business and new business sales managers are known as the "farmers" to nurture and grow existing business
• D. Handling only vendor disputes and contracting only

Answer: (A)

This item tests how vendor relationships are organized by role: one role focuses on current relationships, while the other pursues new opportunities. An account manager stewards existing relationships, ensuring service, renewals, and ongoing satisfaction. A new business sales manager concentrates on finding and developing new sales opportunities to grow the vendor’s footprint. Together, these roles cover both retention and growth.

The other options don’t fit the intended purpose: the idea that one role is simply senior and the other junior isn’t a universal justification for having both roles. The “hunter” versus “farmer” distinction is usually that hunters seek new business and farmers nurture existing accounts, so swapping those labels would be incorrect. And handling disputes or contracting only doesn’t capture the growth and relationship-management focus described.